If you’re currently looking to sell your home, you may already be familiar with the concept of home staging and property styling. And if so, you’ve probably wondered, does property styling really work?
The short answer is YES! Property styling absolutely does make a significant difference when it comes maximising the sale price of your home, while also reducing the time spent on the market.
However, today on the blog we wanted to explain exactly why property styling works and the real results that are achieved - backed up with some expert insight from one of our local real estate agents Billy Jaz from McGrath Palm Beach.
Keep reading to learn more about the psychology behind property styling, and the reasons why so many real estate agents recommend this service to their clients.
Why does property styling work?
Property styling is about so much more than just making things look pretty! Ultimately, it all comes down to buyer psychology and understanding the different factors that influence a buyer’s decision to put forward an offer.
If a property is empty or the furnishings are old, dull and dated, it becomes difficult for a buyer to actually visualise themselves living in the home. Whereas if a property is strategically styled and presented in a way that appeals to the right market, potential buyers are able to form a strong emotional connection to the home - which is often the driving force behind making an offer.
When staging a home, our property stylists consider many different elements including your buyer demographic, home design, colour, floor plans and functionality. We focus on highlighting the very best features of the property, and use thoughtful styling to create a warm and inviting space to appeal to potential buyers.
We asked Billy Jaz for his thoughts on why property styling is so influential, from a real estate perspective.
“It’s all about the feeling that people get. We can’t make buyers love or hate a house, but we can change the way they feel when they are inside.
When a home is professionally styled, it’s the “wow’s” and “ohhhh’s” that I hear that makes all the difference, and when the buyers look each other in the eyes as if to say ‘this is what I’m talking about!’. That’s the feeling that changes the game completely!”
What kind of results does property styling achieve?
Property styling is designed to give clients a return on their investment. A professionally styled home helps to maximise the appeal and sale price of a home, while also reducing time spent on the market. In fact, studies have shown that property styling can increase a home’s value by up to 10%.
At Tailored Space Interiors, 94% of our property styling projects sell within the first 6 weeks of the sale campaign. Opting for professional home staging helps to minimise stress for our clients, by knowing that their home is being presented in the best possible way.
As Billy from McGrath Real Estate explains, property styling helps to create “emotional buyers” rather than logical buyers. He says,
“Buyers focus on what they love about the house when it’s styled. When it’s not (or if it’s empty) they focus on the small imperfections, and lose that initial “wow” feeling. This makes it harder to sell, which means longer days on market.
In regards to price, property styling adds value because it changes the buyers from logical buyers to emotional buyers. That’s where the magic happens!”
A big thank-you to Billy Jaz for his expert insight and explanation on why property styling actually works! If you’re currently in the market to sell, you can get in touch with our team for a no-obligation quote. Our experienced property stylists service homes on the Gold Coast, Brisbane and Northern NSW.