When it comes to putting your home on the market, it’s been statistically proven that professional photos lead to a quicker sale. The photos you use to list your home have a huge impact on the first impression you make on potential buyers - so it’s important to ensure your images are of a high standard and styled in a way that appeals to the market.
Our role as property stylists means presenting your home in the best possible light, not only for inspections but for your real estate photos, too. If you’re currently looking to put your own property on the market, keep reading for our top tips on how to best prepare your home for professional photography!
Declutter and Depersonalise
Property styling is all about encouraging potential buyers to really visualise themselves living in the home, and prompting them to form an emotional connection with the space. If your home is cluttered and filled with personal details, your real estate photos will have a negative impact on this connection being formed.
Instead, do a thorough declutter of your home and ensure all personal belongings are stored away out of sight. Clear all of your surfaces and remove any family photographs that might be displayed throughout the household.
You’ll definitely want to pack away toiletries like shampoo and conditioner, toothbrushes, and any appliances that aren’t being used for styling purposes. Any electrical cords, fridge magnets or garbage bins should also be packed away and out of shot. When real estate photos look messy, busy or cluttered, this can be a huge turn-off for potential buyers.
Make it Cosy
Your real estate photographs are a great opportunity to make your home look as cosy, warm and inviting as possible from the very first impression.
Creating a homely feel in your real estate photos all comes down to thoughtful styling and decorating, designed to appeal to a wide range of buyers. Lounges and bedding can be styled with plush cushions and knitted throws, while coffee table books, vases, candles and other statement accessories can be used sparingly to dress surfaces.
Plants and flowers are another great addition for real estate photos, so consider placing a centerpiece on your dining table or kitchen benchtop. Botanicals are also the perfect way to showcase those hard-to-style rooms like your laundry or bathrooms, and make them look more appealing in photographs.
Take Advantage of Natural Light
Natural light is a huge selling point for any home, and your real estate photographer will likely want to showcase this throughout the images. So make sure your furniture is positioned appropriately to take advantage of any natural light, in order to create the most appealing photos.
Any blinds or curtains should be opened wide to allow as much natural light to filter throughout the home, or include sheer drapes instead for a soft and subtle effect. If you have any large windows, consider positioning furniture nearby to show how the space can be used (for example, a cosy reading nook or a dining setting) without obstructing the view.
Hire a Property Styling Professional
From floor layouts to furnishing and accessorising, hiring a professional home stager is one guaranteed way to ensure your real estate photos make a great first impression. With years of experience under our belt, property stylists know exactly how to showcase your home in the best possible light, and translate this into incredible photos that grab the attention of your ideal buyer.
The importance of your real estate photos shouldn’t be underestimated - think of them as a powerful marketing tool to make your property stand out. Ask any real estate agent and they’ll agree - property styling is an investment that really does pay off.
With a range of flexible hire packages to suit any home, it’s never been easier or more cost-effective to employ the help of a property stylist. Working with homes on the Gold Coast, Tweed Heads, Brisbane and Byron Bay, you can view our range of property styling services and portfolio online, or get in touch with our team for a no-obligation quote!