Selling your home can be a stressful experience, from liaising with agents and buyers to organising open homes and undergoing negotiations. We know it can feel like a lot of pressure, so today we wanted to share some simple tips to help you sell your home quicker, and for the best price possible!
With years of experience presenting properties for the market with our property styling and home staging services, we now have an in-depth understanding of what buyers actually look for in a home. Keep reading for 8 of our top home selling tips to assist you with your own property preparations!
Consider your target buyers
In order to present your home in the best way possible, you should first consider who your target buyers are and what their expectations will be. This will help you make the right decisions when it comes to showcasing your home to appeal to the right people.
First, consider the target demographic of your local area to determine your “buyer profile”. For example, a studio apartment in the city might be best suited to busy professionals, while a 4-bedroom home with ample outdoor spaces might be more appealing to families.
Once you have identified your target buyers, keep this in mind when presenting your home. Empty rooms in a 4-bedroom home would be better showcased as kids rooms, or an office nook could be created in the studio apartment to appeal to working professionals.
Use a cohesive colour scheme
Buyers respond best to a cohesive colour palette, so try to steer clear of clashing colours when styling your home. Your home should have a harmonious look that clearly “flows” throughout each room and appears warm and inviting.
Your best bet to appeal to a wider range of buyers is to stick to a neutral colour palette and then use accent tones to bring in a pop of colour where appropriate. Whites, creams, greys and timber tones work best paired with blues, greens and soft pastels.
Invest in furniture hire
Investing in furniture and decor hire is one of the best ways to maximise the value of your home, leading to a quicker and more lucrative sale price. There’s a reason why 94% of the properties we style end up selling within the first 6-weeks of the sale campaign!
Employing the help of an experienced property stylist means you can sit back and relax knowing that your home has been strategically presented to appeal to your target buyers. We know how to utilise colour, design, styling and floor layouts to showcase the best features of each home, allowing you to make a return on your investment.
Get professional photography
People are visual creatures, and your first point of contact with potential buyers is usually the photos presented on your real estate listing. It’s absolutely crucial that your photos make a great first impression, and professional photography is one of the best ways to ensure your home connects with buyers from the very beginning.
Poor quality photos with bad lighting can have a really negative impact on buyers, and even affect your end sale price. You can check out our top home styling tips for real estate photography as a helpful guide!
Clear all clutter
Buyers want to be able to actually visualise themselves living in the home. Too much clutter, knickknacks and photos on display can make it really hard for potential buyers to form that kind of connection, so make sure you de-clutter your home before inspections!
Clear your surfaces of personal items, put photos away, and make sure your home is presented as clean and tidy at all times. Too many decorative items can also be a turn-off, so keep your decor minimal to just a few statement pieces here and there.
Maintain your outdoor areas
“Kerb appeal” is the attractiveness of your home as seen from the street, and plays a huge factor in the kind of impression your property will make on potential buyers.
Make sure your front lawn and gardens are well-maintained, fences are freshly painted and in good condition, and that any dirt or cobwebs have been cleared. This will all contribute to making a positive impression on buyers for open homes and inspections, so be sure to keep up this maintenance throughout the entire sales campaign.
Demonstrate the function of each space
Buyers can find it difficult to relate to an empty space, so make sure your home styling clearly demonstrates the different functions of your property. For example, don’t leave outdoor areas empty - include some outdoor chairs or a dining setting instead to better showcase this space.
Or, if you have any vacant spaces or empty corners that could be used as an office nook, demonstrate this with a small desk and chair. Showcasing the potential functions of your home will help to boost its value to potential buyers.
Maximise natural light
A light-filled home always appears more spacious, warm and inviting, so consider how you can maximise the natural light throughout your own property.
Make sure all doors and windows are left open during viewings and inspections, and consider replacing any heavier drapes or window treatments with lighter alternatives.
Selling your home doesn’t have to be such a stressful experience - we love working closely with our clients to make the process easier through our property styling and furniture hire services.